Vending Business
Commissions
When it comes to securing an agreement to locate a vending machine in a certain location, the 'decision
maker' will often expect to receive a cut of the profit for giving you the right to do so. Because of
this natural 'what's in it for me?' attitude that many people have it is important that you have a firm
policy in place so that you can deal with the question when it arises. In this article we look at vending
business commissions and some of the various approaches that operators takes towards this issue.
As you meet with prospective clients you should try to convince them that there are advantages for
them in having one of your vending machines on their premises. Let them know that your machines offer a
service to their customers or employees by offering them convenience and by providing them with reasonably priced
products. Let them know that you would rather keep prices down then have to increase prices to cover their
commission.

Some locations will come up with the logical argument that the machine will be using their power. You can
counter this argument by saying that your machines are all efficient on energy use and that you can even install
timers so that they shut down after hours.
Some vendors feel that commissions are too much hassle and they have a 'no commission' policy. They will
politely try to avoid the issue and if pressed they would rather lose the account than give in. These vendors
prefer to compete by offering high quality products and excellent service and a large part of the market will find
this to be enough with financial compensation not being necessary.
Some vending businesses are officially associated with charities and this can make it difficult for them to offer
commissions as well.
Other vendors will enter into agreements that offer the authorizing party a share of machine takings.
Sometimes this is absolutely necessary in order for a vending business owner to win a large account. If
the account is really worthwhile you can even assure the 'decision maker' that they can watch you as you empty the
machine. Some people find it hard to trust others and this should reassure them that they will indeed get the
full commission that they are owed.
Some vendors like to let an account run for a while before they will discuss a commission rate. This reduces the
risk as they can assess how the machine is performing at that location and calculate the commission
accordingly.
Other operators like to sign a contract with the decision
maker setting out the commission rate as a favorable part of the deal for the authorizing party. At the same
time the vendor will include other clauses in the agreement that are in their favor such as
having the client agree to have machines on site for a longer duration.
A fair rate of commission in the industry seems to be around 5% to 10% of gross sales on powered machines and
even less on machines that don't require electricity. Locations that have an exceptional amount of foot traffic may
expect even higher rates and 20% would not be unrealistic for these locations. Vending business commissions often
only add up to a small amount but having to organize payment is an extra hassle for operators.
However you approach this issue you should make sure that you set out a firm policy before you talk to
prospective clients. By setting your rules, being consistent and not letting clients push you around over
commissions you will find that there are good market opportunities out there for your vending business whether
you offer commissions or not.
|